The matter of Digital Branding Agencies can be complicated. Let us strive to make it easier to understand.
Introduction Both marketing scholars and practitioners around the world agree on the fact that a brand can be one of the most important assets of a company. Introducing any brand to a new marketplace entails risk. Influencers have built their own trusted communities. Fundamentally most of the drawbacks attributed to advertising are inherent in the competitive system of economy. In particular, in highly competitive marketplaces, marketers often must link their brands to other entities, for example, people, places, things, or other brands, as a means to improve their brand equity. Effective advertising, however, usually involves a significant media presence over time and it is more expensive than alternatives such as public relations and direct marketing.